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New Chennai Terminal: Next regional hub Trail-blazing Tamil Nadu Tragedy in the making TOP 15 NEWS THIS WEEK The king goes fishing while the kingdom is besieged India bites the BULLET Union Budget 2017- It says, let’s continue life the way we live When the judiciary is hyper active… Time to Indianise reforms New steel policy: Minimum government, maximum intervention? The war against BLACK Bonanza in locked lands Why no MEGA Central investments in Dravidian Party rule? Tamil Nadu : 50 Years of Dravidian Rule An eventful week with VVIPs of Delhi Jaya Walks Into the Sunset OPS Rises Cho Ramaswamy – Multifaceted Delay in Neo delivery hurts IndiGo In Law WE TRUST; Everything else WE AUDIT FAREWELL-RBI AUTONOMY JOBLESS GROWTH AND BORDER CHALLENGES.... Nutri grains vs staples -The dogma within! NEWS SUMMARIES Nuggets on MGR at Brooklyn Hospital Power Problems Powerful Problems Winds of change MYSORE - INDIA'S CLEANEST CITY Welcome focus on Disinvestment Metro Rail in Chennai, High Expectations Platinum years of engineering innovation, building skills... Algebra to algorithms and analytics - a maths marvel at Siruseri Research for results - A unique industry-institute collaboration PR Person Par Excellence Nissan exit shouldn’t affect ALL Silver Years of Madras Musings The opportunity to grow is here. Seize it. Plummeting profits of PSBs Jio Beta Jio Salem steel plant faces brittle future Two welcome indications on chief minister’s recovery The myth and malaise of MRP Technology revolution that’ll be disruptive... Know the Pulse MEGA MERGERS...... Women can up GDP by 26 per cent! Multi-party contests, more freebies... Matchless at 70 Creating an innovative society The real hero in India’s battle against black money Negative photo finish: Mauled by competition, HPF on the block More than just number crunchers... Welcome Measures. Work for 10X Change DHO saal baad TATA STEEL MARCH When the setting itself becomes the protagonist PSUs - Stem the rot before mergers The 3 Loves of RT Dangal – Breaking all barriers Recalling the birth of Mobile
 
Jio Beta Jio
Reliance is again in the news. Whether these are for good reasons or bad depends on from which side of the bed you wake up. True to style, corporate moneybag Mukesh Ambani made an explosive launch. His 97 per cent subsidiary, Reliance Jio, unleashed a telecom service that took the industry by storm. Bandied as the cheapest mobile data network anywhere in the world, Jio made people take notice. Not just that. India woke up that day with their Prime Minister smiling at them from the first page of newspapers. It was a masterstroke to show the second citizen of the country as a surrogate ambassador.

Within a few days, embattled brother Anil Ambani struck. His Reliance Communication, he said, would merge with Aircel in the mother of all mergers, making it the largest amalgamation in the Indian telecom space. It would have an asset base of Rs. 65,000 crore and net worth of Rs. 35,000 crore.

The others weren’t far behind. Airtel and Vodafone cut data rates to keep up with the Joneses, sorry Jio. Next, they hit where it hurt most: the two companies didn’t provide the extra interconnect points needed to accommodate call volumes between them and Jio. The result: Jio faced up to 20 million call drops every day.

Finally, the grandma of telecom, BSNL, announced free voice calling.  It plans rates that are cheaper than Jio in the 2G and 3G segments and may offer free lifetime calls from next year.   

The war guns have started blazing.

With number mobility on, the winner would be the one who provides the best value for money.

 

Dial tone...

 

Let’s get into a bit of history.

There is this 1949 song Mere Piya Gaye Rangoon, Kiya Hai Wahan se Telephone from the Hindi movie Patanga. Heroine Nigar Sultana fondly holds a phone even as she sings these lines to her lover Shyam Chadda who is in Burma. This telephone was not a smartphone.  Neither was it a mobile, nor the sleek landline phone. Well, it was not even the big black instrument whose numbers you dialled by turning them one by one.  Sultana was using an ancient version of telecom, where the earpiece looked like a trumpet! Hearing your loved ones speak across miles was a luxury affordable to a few.

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