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Two welcome indications on chief minister’s recovery Negative photo finish: Mauled by competition, HPF on the block The king goes fishing while the kingdom is besieged New Chennai Terminal: Next regional hub India bites the BULLET Jio Beta Jio The war against BLACK Plummeting profits of PSBs JOBLESS GROWTH AND BORDER CHALLENGES.... Delay in Neo delivery hurts IndiGo Research for results - A unique industry-institute collaboration Nutri grains vs staples -The dogma within! When the setting itself becomes the protagonist DHO saal baad TOP 15 NEWS THIS WEEK Tamil Nadu : 50 Years of Dravidian Rule Women can up GDP by 26 per cent! Algebra to algorithms and analytics - a maths marvel at Siruseri Technology revolution that’ll be disruptive... MYSORE - INDIA'S CLEANEST CITY Union Budget 2017- It says, let’s continue life the way we live Welcome Measures. Work for 10X Change Nissan exit shouldn’t affect ALL New steel policy: Minimum government, maximum intervention? Cho Ramaswamy – Multifaceted Silver Years of Madras Musings TATA STEEL MARCH Winds of change The myth and malaise of MRP Metro Rail in Chennai, High Expectations Power Problems Powerful Problems PSUs - Stem the rot before mergers NEWS SUMMARIES Know the Pulse An eventful week with VVIPs of Delhi Multi-party contests, more freebies... Bonanza in locked lands Nuggets on MGR at Brooklyn Hospital MEGA MERGERS...... When the judiciary is hyper active… Trail-blazing Tamil Nadu Time to Indianise reforms Dangal – Breaking all barriers PR Person Par Excellence Recalling the birth of Mobile Creating an innovative society More than just number crunchers... Welcome focus on Disinvestment The real hero in India’s battle against black money The opportunity to grow is here. Seize it. Platinum years of engineering innovation, building skills... FAREWELL-RBI AUTONOMY The 3 Loves of RT In Law WE TRUST; Everything else WE AUDIT Why no MEGA Central investments in Dravidian Party rule? Matchless at 70 Salem steel plant faces brittle future Tragedy in the making Jaya Walks Into the Sunset OPS Rises
 
Jio Beta Jio
Reliance is again in the news. Whether these are for good reasons or bad depends on from which side of the bed you wake up. True to style, corporate moneybag Mukesh Ambani made an explosive launch. His 97 per cent subsidiary, Reliance Jio, unleashed a telecom service that took the industry by storm. Bandied as the cheapest mobile data network anywhere in the world, Jio made people take notice. Not just that. India woke up that day with their Prime Minister smiling at them from the first page of newspapers. It was a masterstroke to show the second citizen of the country as a surrogate ambassador.

Within a few days, embattled brother Anil Ambani struck. His Reliance Communication, he said, would merge with Aircel in the mother of all mergers, making it the largest amalgamation in the Indian telecom space. It would have an asset base of Rs. 65,000 crore and net worth of Rs. 35,000 crore.

The others weren’t far behind. Airtel and Vodafone cut data rates to keep up with the Joneses, sorry Jio. Next, they hit where it hurt most: the two companies didn’t provide the extra interconnect points needed to accommodate call volumes between them and Jio. The result: Jio faced up to 20 million call drops every day.

Finally, the grandma of telecom, BSNL, announced free voice calling.  It plans rates that are cheaper than Jio in the 2G and 3G segments and may offer free lifetime calls from next year.   

The war guns have started blazing.

With number mobility on, the winner would be the one who provides the best value for money.

 

Dial tone...

 

Let’s get into a bit of history.

There is this 1949 song Mere Piya Gaye Rangoon, Kiya Hai Wahan se Telephone from the Hindi movie Patanga. Heroine Nigar Sultana fondly holds a phone even as she sings these lines to her lover Shyam Chadda who is in Burma. This telephone was not a smartphone.  Neither was it a mobile, nor the sleek landline phone. Well, it was not even the big black instrument whose numbers you dialled by turning them one by one.  Sultana was using an ancient version of telecom, where the earpiece looked like a trumpet! Hearing your loved ones speak across miles was a luxury affordable to a few.

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