Ad Here  
March
April
May
June
July
August
 
 
TVS Logistics – another acquisition to sharpen the business model Rating of states to be released soon Chola MS net crosses 100 crores Nothing to hide... Chola MS launches motor app Dynamic e-commerce scenario Inclusive and forward moving... A global plastic event in India Hero Motocorp - smooth ride AirAsia India infuses funds to fight out competition Flexible labour laws… ALL to launch electric busses Murugappa- a year of consolidation Gem of social service... Smart controls for cooling large multi-zone spaces ... Four daughters and a proud father Sun Edison launches solar pumps Towards peace of mind Blue Star plans a new plant in south TII’s single largest investment at Thiruthani TCS’ revenues cross Rs 100,000 crore ALL-two launches in a row Focus on self-certification and third party inspection Well-refined – RIL’s refinery margins zoom Innovation that helped Chennai port Research needs more funding Indigo stays leader with 40 per cent share An American alliance in the chemical industry? Adding Zest to Scooty TiE applauds innovative entrepreneurs SumInfra- corridor based development... - IFCI to raise NCDs upto Rs 2000 crore Celebration time at MS Chola Placing the right shoe forward... Chennai will soon get its World Trade Centre TOP 10 CEO Compensation Backpack laboratory WABCO’s second Chennai plant Connecting the unconnected European crisis is a global crisis! Tata Steel commence operations at Kalinganagar BRICS development bank Holiday Inn opens in OMR Chennai Business Breif Bridging the skill deficit in pharma industry Chennai to get a roundabout Metro Climate change may change the way businesses work... Industry-well poised to invest on expansion Chennai Port is at last decongested! OBO Bettermann for better lightning protection Digital retail transactions stabilise at higher level… Economic, business and social sustainability Durga - India’s largest blast furnace; now operational Is Indian telecom industry heading for a monopoly? Pharma market dozes Steel loses its sheen Airlines wage price war Illicit markets a concern to growing economy CUB: towards card-less withdrawal Make way for the new and dynamic railways STFC raises money More gensets and diesel engines from TAFE Changing dynamics in human resource management Nigeria comes nearer Striking cords for 25 years… Investor friendly Japan Creating Tamil Nadu Banana brand Downsizing spree... Waste, a gold mine Schwing Stetter India joins hands with US-based Gomaco Auto test tracks launched at GARC Oragadam campus An aerospace-defence cluster in Tamil Nadu… Strategy war escalates between Hero and Honda Applauding enterprise... Realty sector takes a break... ALL – truck industry is recovering from degrowth Reality bytes Realising double digit growth in Tamil Nadu Carrefour’s quick exit Brand leaders come forward... Celebrating 180 years of relevance ECGC expands operations Three more leather clusters… Techies trip to India Need to focus on ease of doing business... On the ‘milky’ way Purdue and IIT-M sign the dotted line Hyundai excites again Automotive Vision Plan II... Big-ticket investments march towards Punjab When Centre visits the state Business Briefs TII-challenging year with flat growth Housing Innovation Challenge, 2015 Curbing steel imports will hurt small business... The new look- 4s Verna Apple maps – finding its way Time to fast-pace the logistics sector World labour laws at a glance ISRO's 100th mission People Flow Day- Safety Indian Bank – global businesses crosses Rs 3 lakh crore... Economic issues take a back seat at G20 summit Veritas Finance- financing the unfinanced LVB gears to become a financial supermarket Scoot offers just Rs.13,500 to ANZ... Ridley marathon to India Secured NCDs from Shriram City TN budget pragmatic and moderate on fiscal deficit
 
Airlines wage price war

With the lean period for travel approaching, airlines offer various discounts to keep seats filled. SpiceJet set the ball rolling with a flat 50 per cent off on its base fare for three days for bookings made 30 days before travel.  As soon as the announcement went on air, competitors in the industry, Indigo, Air India, GoAir and Jet Airways followed suit with similar offers. It is expected to help airlines from a dry run and fund their working capital.

SpiceJet experienced a turbulent 2013 and the Centre for Aviation (CAPA India) estimates it to post a loss anywhere between Rs 175 crore and Rs 215 crore for the quarter ended 31 December 2013. The airline industry is hit by high prices of aviation fuel, rupee’s fall and increase in ticket fares. With the lean period also nearing such offers help airlines to attract business customers, impulsive and casual passengers to fly.

Last year, SpiceJet’s Rs 2013 offer to fly anywhere in India offered 10 lakh seats to be booked within three days at an all inclusive price of Rs 2013. The roaring success of this strategy forced all industry players to slash back rates. With nail biting competition, passengers are the happy lot.

Author :
Reported On :
Sector :
Shoulder :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com