Ad Here  
January
February
March
April
May
June
 
 
Focus on self-certification and third party inspection When Centre visits the state Bridging the skill deficit in pharma industry STFC raises money Hyundai excites again Research needs more funding Business Breif Chennai will soon get its World Trade Centre Placing the right shoe forward... Blue Star plans a new plant in south Automotive Vision Plan II... Illicit markets a concern to growing economy Indigo stays leader with 40 per cent share TOP 10 CEO Compensation Creating Tamil Nadu Banana brand Economic issues take a back seat at G20 summit - Murugappa- a year of consolidation Realising double digit growth in Tamil Nadu European crisis is a global crisis! ALL-two launches in a row Industry-well poised to invest on expansion People Flow Day- Safety Purdue and IIT-M sign the dotted line Auto test tracks launched at GARC Oragadam campus World labour laws at a glance Pharma market dozes Big-ticket investments march towards Punjab Sun Edison launches solar pumps Chola MS net crosses 100 crores Ridley marathon to India Applauding enterprise... Smart controls for cooling large multi-zone spaces ... Carrefour’s quick exit Inclusive and forward moving... Striking cords for 25 years… Investor friendly Japan Steel loses its sheen Need to focus on ease of doing business... An aerospace-defence cluster in Tamil Nadu… Connecting the unconnected Towards peace of mind WABCO’s second Chennai plant More gensets and diesel engines from TAFE Business Briefs Chola MS launches motor app Indian Bank – global businesses crosses Rs 3 lakh crore... Chennai Port is at last decongested! Backpack laboratory Adding Zest to Scooty LVB gears to become a financial supermarket Downsizing spree... TiE applauds innovative entrepreneurs Housing Innovation Challenge, 2015 Time to fast-pace the logistics sector CUB: towards card-less withdrawal Celebrating 180 years of relevance BRICS development bank TVS Logistics – another acquisition to sharpen the business model OBO Bettermann for better lightning protection Flexible labour laws… ALL – truck industry is recovering from degrowth Changing dynamics in human resource management Is Indian telecom industry heading for a monopoly? Dynamic e-commerce scenario Chennai to get a roundabout Metro Tata Steel commence operations at Kalinganagar TII’s single largest investment at Thiruthani TN budget pragmatic and moderate on fiscal deficit Secured NCDs from Shriram City Hero Motocorp - smooth ride Techies trip to India Nothing to hide... Celebration time at MS Chola Make way for the new and dynamic railways Reality bytes Climate change may change the way businesses work... ALL to launch electric busses Rating of states to be released soon Economic, business and social sustainability TII-challenging year with flat growth Curbing steel imports will hurt small business... SumInfra- corridor based development... AirAsia India infuses funds to fight out competition Veritas Finance- financing the unfinanced A global plastic event in India ISRO's 100th mission ECGC expands operations Three more leather clusters… Airlines wage price war Waste, a gold mine The new look- 4s Verna Innovation that helped Chennai port Strategy war escalates between Hero and Honda On the ‘milky’ way Brand leaders come forward... IFCI to raise NCDs upto Rs 2000 crore Four daughters and a proud father Schwing Stetter India joins hands with US-based Gomaco Scoot offers just Rs.13,500 to ANZ... Nigeria comes nearer Well-refined – RIL’s refinery margins zoom Apple maps – finding its way An American alliance in the chemical industry? TCS’ revenues cross Rs 100,000 crore Digital retail transactions stabilise at higher level… Gem of social service... Durga - India’s largest blast furnace; now operational Holiday Inn opens in OMR Chennai Realty sector takes a break...
 
Brand leaders come forward...

Seven decades old Blue Star and 30 years old Eureka Forbes, leaders in air conditioning and water purification industries respectively, have joined hands to provide the first in market, storage water coolers with aquaguard purifiers. The first of its kind product will be targeted at hotels, restaurants, educational institutions and other commercial establishments. Pure drinking water is a necessity and this tie up ensures stored cool  water which would be dispensed with purification even at the water filling end. “We plan to manufacture this cooler at Blue Star’s Himachal Pradesh plant and later it would be shipped out to Eureka Forbes plant to fit in the aquaguard,” said B Thiagarajan, Executive Director & President – AC&R Products Business. The water cooler is priced between Rs 66,000 and Rs 88,000 and the pay back period is short.

As part of the CSR, Blue Star plans to offer these to the Indian Railways to ensure dispensing  and pure water to travellers.

The market at present has no competition. It is estimated to be Rs 90 crore in FY15 and is expected to grow with more and more consumers shifting to in-built purification to around 30,000 units in FY18 with a total expected market value of about Rs 300 crore.

The partnership plans to export in one year to SAARC and Middle East countries.

A V Suresh, President – International Operations, CEO – Forbes Professional, Eureka Forbes, pointed to the company’s diversification to satisfy company’s needs.

Author :
Reported On :
Sector :
Shoulder :
RELATED NEWS
ABOUT IE
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
 
PRIVACY POLICY
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
TERMS AND CONDITIONS
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
 
CONTACT US
S-15, Industrial Estate,
Guindy,
Chennai - 600 032.
PHONE: +91 44 22501236
EMAIL: indecom1968@gmail.com