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The nuclear option Vibrant Gujarat Valli, they are more marginalised Reliance’s TV – 18 ready to launch Tamil News Channel An informal presentation - analytical, forward locking... Tough task taking states together Music happens Paytm karo... Mu Sigma – is no more TIAM turns a full cycle EEC at the National Media Centre Poor representation for Kerala and TN in Cabinet Online not in line with brick and mortar businesses... Eternal support for capitalisation of PS banks Waning interest in public discussions… Adharma of opposition politics Making ‘my Amaravati’... Noble nonagenarians... A think tank for Chennai Infrastructure funding – lessons learnt IPL - no surprise this scam Delhi returns to BJP More heat than light When nations steal growth from one another… Fall in crude prices help in oil sector reform The star of Spencers is no more Sweet news for TN sugar mills Naidu will soon build a new Hyderabad Air Asia India will set new benchmarks for budget travel Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Modi and the lady Mersal magnified Measuring roof tops in terms of KW/MW F C Kohli - his concerns all embracing Align crops to agro climate endowments… MHC should not return to its old indisciplined ways Colour-Chem’s colourful KRVS A more liberated TN… WTO Meet: resolved to meet again Revive development banks... PC’s preference for professionals Of course, Gujarat is vibrant Cleaning Ganga – relocate tanneries and install electric crematoria Multi-faceted Venkat Maximising the micro pricing … IAS invades NDDB... 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A welcome initiative by the judiciary Which side are you, Montek? Funding the un-funded Kulandai was a giant Naidu’s return augurs well for Seemandhra Rahman at CIC An inexplicable neglect Towards speedy justice Discoms deserve better… Editor's Says Like Hinduism: many paths to reach God... New IT products of Ramco in the pipeline… L&T- the specialty of special purpose vehicles PPP mode for upgrading Corporation Hospitals Pharma – overdose of copying Solar thermal shines… Revving up the manufacturing sector Medical costs hit the roof... Streamlining mandatory third party cover When small is no larger beautiful.. Marketing expert Balagopal is no more Computation of GDP – conundrums continue Cement prices continue to rise… More Shakti to resource mobilisation... Limit foreign borrowings to hi-tech, export potential projects... No Maha Koottani in TN... Muffled voices for merit… Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Small units prefers to remain small... Welcome thrust on trade in Modi’s foreign visits... IPL type auction for VCs? How Air-India loses customs... Fuel for thought For whom the MIDS bell tolls? He continues the focus on social amelioration Alexa – Talking Wikipedia A glass full of corruption Robber barons everywhere Strengthen the base... There was flood of milk. Reason: no milk commissioner! Engineering seats go abegging Remembering Indira Sivasailam... He saved millions from starvation... A professional at the helm of IRDA... Demise of a media baron... The brown list of Venkitaramanan Delhi is distant When Ratan Tata visited SRM Don’t seem to feel the pulse… More tributes to GR EVM is tamper-proof Padma Bhushan for A Ramakrishna Banning booze... to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines An enemy’s enemy is a friend Why this malaise in medical education? Excel Generators provide the vital back-up Contrarian cousins Airlines in India: cost and space London, London Narayan The ‘Ayyo-yes’ is no more Preserving for the future Tatas moving out of urea production... …and of a popular trade leader Telangana in top gear… A proud Madrasi Secularism and anti-Hinduism Sri Lanka votes for change Gas is the way forward The ‘Jayanthi Tax.’ Readers' Mail Editor's Notes Should we change the official year? Welcome GST Wise Presidents Moily’s bold thrust Intellectual of rare qualities Bihar elections - the Rajaji formula worked Haul over the coal The power-full Hindujas Road development slows down Odisha: spectacular win by Naveen Patnaik Dr C Rangarajan returns to Chennai Permanent secretariat for TN GIM
 
TIAM turns a full cycle

Tube Investments of India Ltd (referred to as TIAM), part of the Murugappa Group, pioneered the production of bicycles in the south six decades ago. Set up in collaboration with prestigious British companies like Tube Investments, Brampton Fittings, Wright Saddles… TI Cycles produced branded bicycles in higher value ranges. Along with Tube Products and TI Metal Sections, the Murugappa Group emerged a leader in the light engineering sector.

Its contemporaries, Sen and Pandit which manufactured Raleigh, Rudge and Humber brands of cycles and Hind Cycles, the oldest bicycle unit set up by the Birlas, turned sick, were nationalised and later closed down. TIAM changed its track, adjusted to emerging market needs, focused on high-end bicycles and became a leader in this segment. A recent annual report of TII referred to identifying ‘new class of consumers fast taking to the turf of cycling, health, recreation, environmental sensitivity, community of like-minded people’ as the new generation growth drivers. While the demand for conventional products stagnated or grew very slow (at 2 per cent last year), TI Cycles’ sales recorded a growth of 6 per cent resulting in increased revenue from cycles and components to Rs 1314 crore (Rs 1185 crore in 2013-14).

The company has manufacturing plants in Tamil Nadu and Maharashtra. A new bicycle plant is under construction at Rajpura, Punjab to cater to the Northern and Eastern markets.  I remember the acute competition faced by TIAM, Sen, Pandit and Hind Cycles, having their plants respectively at Chennai, Kolkata and Mumbai, from Hero Cycles, Avon Cycles and Road Master Industries in Punjab and Atlas Cycles in Haryana. The northern companies could offer bicycles with comparable quality at much cheaper prices. This eventually led to the closure of two of these. Even TIAM remained closed in the late 1960s for over 10 months.  

M V Subbiah, then heading the operations of TI Cycles in 1960s, re-structured the operations: phased out the costlier production of components, saddles… focused on higher end products and turned around the company. I remember the initial disdain of procuring components from Punjab on quality considerations. But soon, TI opened shop at Faridabad; in recent years it has been procuring components from China, now busy constructing a modern plant at Rajpura! A full cycle has been turned!

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