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Shanti and Sadhana through Music Inflation: are we emulating Argentina and Brazil? Permanent secretariat for TN GIM A Grand Finale for SN’s MS centenary at the US… Welcome changes that testify to Jayalalithaa’s return to health Bihar – Nitish Kumar adopts the Lalu model Building loyalty through the stomach Breaththrough in malaria control TELANGANA at last…BUT Shale gas and its shallow future Airlines in India: cost and space SoA @ 80 TN – agglomerate land holdings without alienating ownership Poor quality of university VCs Remembering Indira Sivasailam... Silver Years of Madras Musings Adapt Vajpayee dinner diplomacy More Shakti to resource mobilisation... Tribute – Manikam Ramaswami He continues the focus on social amelioration Cleaning Ganga – relocate tanneries and install electric crematoria Bihar elections - the Rajaji formula worked How Air-India loses customs... Wanted: a second airport for Chennai Scientists urged to take up farmer-oriented research The nuclear option Haul over the coal Increasing non co-operation of state leaders Put expensive assets created to use... Gay abandon in pricing CIPET hqrs to stay at Guindy – for the present? Solar thermal shines… Tatas moving out of urea production... Tribute IPL - no surprise this scam MHC should not return to its old indisciplined ways GM Technology at last! Delhi returns to BJP Delhi is distant Plummeting profits of PSBs EEC at the National Media Centre Fortune for Indian Airlines Naidu will soon build a new Hyderabad Lesson from Chandrababu Naidu Delhi is distant… West Bengal: mindless malignancy The why of tax incentives No Maha Koottani in TN... Shaming of Tamils by Tamil farmers at Delhi A think tank for Chennai Engineering seats go abegging Return to king coal for urea... All eyes on Sankara Nethralaya The star of Spencers is no more Excel Generators provide the vital back-up For whom the MIDS bell tolls? GNS - 100: our first subscriber Fall in crude prices help in oil sector reform Readers' Mail Naidu’s return augurs well for Seemandhra A more liberated TN… Wise Presidents Colour-Chem’s colourful KRVS Paytm karo... Modi and the lady When online building permits work…. Protest masters... Focus on quality of power - its only around 170-180V Telangana in top gear… There was flood of milk. Reason: no milk commissioner! Should we change the official year? Secularism and anti-Hinduism Tough task taking states together Quality silica from Neyveli Marketing expert Balagopal is no more Editor's Says Why this malaise in medical education? TN accounts for the largest recruits by the IT sector Roaring Ro-Ro facility Diamond jubilee of Egmore Samskrt School Music happens The ‘Ayyo-yes’ is no more A yen for wastage… Modi storms Silicon Valley When the President was rendered homeless… Recognition to role of NBFCs.... A Grand Finale for SN’s MS centenary at the US… Revive development banks... Valli, they are more marginalised Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Robber barons everywhere Small units prefers to remain small... Sri Lanka votes for change More tributes to GR Nuclear power at the nucleus Welcome GST Kudos to NDTV... Moily’s bold thrust Welcome thrust on trade in Modi’s foreign visits... A C Muthiah – his munificent bequeaths to science When Ratan Tata visited SRM This scant respect for Law Making ‘my Amaravati’... A proud Madrasi Whistle-Stop Tour of Raghuram Rajan Odisha: spectacular win by Naveen Patnaik Which side are you, Montek? Come elections, come advertisements... Towards speedy justice Muffled voices for merit… S Ramanathan – a versatile musician, musicologist When TN politicians can emulate Kerala's Noble nonagenarians... Vibrant Gujarat PC’s preference for professionals PPP mode for upgrading Corporation Hospitals Fortune 500 review The ‘Jayanthi Tax.’ The rise and fall of Annamalai University Cement prices continue to rise… Convulsions in The Hindu EVM is tamper-proof Pharma – overdose of copying CII projects higher growth… A friendly business group Where a state respects its litterateurs… Contrarian cousins Online not in line with brick and mortar businesses... An enemy’s enemy is a friend Demise of a media baron... Polls and promises B H Kothari - a tribute Sweet news for TN sugar mills Build close rapport with business leaders Solar, solar everywhere … IPL type auction for VCs? Not just in-laws (and outlaws); they’ve renowned academics at the helm! He saved millions from starvation... Strengthen the base... IAS invades NDDB... Tihar, Puzhal not different from Parappana Agrahara Revving up the manufacturing sector Kinetic Karnataka Multi-faceted Venkat Reliance’s TV – 18 ready to launch Tamil News Channel Russi Mody – a tribute Things happen by accident and not by design... Delhi Chalo... TIAM turns a full cycle F C Kohli - his concerns all embracing Editor's Notes Kulandai was a giant S V Raju – a ‘good’ true liberal For whom the bell tolls? Discoms deserve better… Like Hinduism: many paths to reach God... …and of a popular trade leader An inexplicable neglect The Jan Dhan bonanza Preserving for the future Another Indian music maestro at the UN London, London Narayan Why land prices zoom in TN? Align crops to agro climate endowments… Shipping woes of Chennai companies Limit foreign borrowings to hi-tech, export potential projects... Fuel for thought TGS- The king storyteller Tatas moving out of urea production... Measuring roof tops in terms of KW/MW Boy, can you beat these? Tax agriculture The few handicaps... The brown list of Venkitaramanan Rahman at CIC Infrastructure funding – lessons learnt A welcome initiative by the judiciary TN-leverage strength of BHEL, NLC... The power-full Hindujas Auto components surge… The rise and rise of KCP Banning booze... The balancing act Streamlining mandatory third party cover Waning interest in public discussions… Air Asia India will set new benchmarks for budget travel Lalu’s envy, India’s pride Godspeed, Chief Minister JJ More heat than light Dr C Rangarajan returns to Chennai Tribute – UCAL Selvan… Of course, Gujarat is vibrant Adharma of opposition politics The Gulf aviation boom Funding the un-funded Sweeter prospects for sugar Intellectual of rare qualities Make standards certification mandatory... Don’t seem to feel the pulse… Road development slows down Five star activism stalls development activity Eternal support for capitalisation of PS banks L&T: focus on infrastructure and more infrastructure… CSR and CMI: promise of another Srinivasan Ramanujan... The Ports’ Pasha expands into Tamil Nadu Land reclamation from sea appears cheaper! ONGC at KG Basin The Swadeshi Trump R Sridhar steps down as CEO of Shriram Capital Padma Bhushan for A Ramakrishna Computation of GDP – conundrums continue to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines No mega rail project for Tamil Nadu An informal presentation - analytical, forward locking... Alexa – Talking Wikipedia New IT products of Ramco in the pipeline… WTO Meet: resolved to meet again Rs.1600 crore paper board plant of TNPL Mersal magnified Gas is the way forward When small is no larger beautiful.. The sea- saw battle continues... Parliament in paralysis... Mu Sigma – is no more L&T- the specialty of special purpose vehicles Cutting the nose to spite the face More Shakthi to Das’ elbow Welcome focus on core competence CRS, a jewel among managers, is no more. Tribute – M V Murugappan Liberal imports idling indigenous capacities China invests in India Insurance companies bleeding, yet no decision on increasing FDI limit! No engine for this car A rich pool of talent not utilised…. Medical costs hit the roof... Maximising the micro pricing … Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Where is Rajaji? A professional at the helm of IRDA... Poor representation for Kerala and TN in Cabinet A glass full of corruption Quality education through the PPP mode When nations steal growth from one another…
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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