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Music happens Padma Bhushan for A Ramakrishna This scant respect for Law Haul over the coal Align crops to agro climate endowments… Russi Mody – a tribute Where is Rajaji? Marketing expert Balagopal is no more Five star activism stalls development activity Telangana in top gear… The rise and rise of KCP TN accounts for the largest recruits by the IT sector Delhi is distant… Quality silica from Neyveli Poor representation for Kerala and TN in Cabinet Boy, can you beat these? to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines TGS- The king storyteller EVM is tamper-proof B H Kothari - a tribute Sri Lanka votes for change Where a state respects its litterateurs…
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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