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Sweet news for TN sugar mills Cutting the nose to spite the face Strengthen the base... PPP mode for upgrading Corporation Hospitals R Sridhar steps down as CEO of Shriram Capital Modi storms Silicon Valley No Maha Koottani in TN... Breaththrough in malaria control Silver Years of Madras Musings IPL - no surprise this scam TN accounts for the largest recruits by the IT sector Computation of GDP – conundrums continue CRS, a jewel among managers, is no more. Whistle-Stop Tour of Raghuram Rajan Diamond jubilee of Egmore Samskrt School Mersal magnified For whom the MIDS bell tolls? B H Kothari - a tribute Vibrant Gujarat Increasing non co-operation of state leaders Recognition to role of NBFCs.... How Air-India loses customs... Which side are you, Montek? L&T- the specialty of special purpose vehicles F C Kohli - his concerns all embracing Airlines in India: cost and space He continues the focus on social amelioration Scientists urged to take up farmer-oriented research Colour-Chem’s colourful KRVS Noble nonagenarians... Muffled voices for merit… A proud Madrasi …and of a popular trade leader Kudos to NDTV... A Grand Finale for SN’s MS centenary at the US… A Grand Finale for SN’s MS centenary at the US… The Ports’ Pasha expands into Tamil Nadu Fortune 500 review Like Hinduism: many paths to reach God... Nuclear power at the nucleus Tribute – M V Murugappan Where a state respects its litterateurs… No mega rail project for Tamil Nadu Limit foreign borrowings to hi-tech, export potential projects... Tihar, Puzhal not different from Parappana Agrahara China invests in India More heat than light Why land prices zoom in TN? Put expensive assets created to use... Valli, they are more marginalised Paytm karo... Small units prefers to remain small... Waning interest in public discussions… Bihar – Nitish Kumar adopts the Lalu model Telangana in top gear… Solar thermal shines… Air Asia India will set new benchmarks for budget travel Medical costs hit the roof... Marketing expert Balagopal is no more Haul over the coal Permanent secretariat for TN GIM Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Make standards certification mandatory... IAS invades NDDB... An enemy’s enemy is a friend Kulandai was a giant Cement prices continue to rise… Shanti and Sadhana through Music Bihar elections - the Rajaji formula worked Sri Lanka votes for change Welcome GST MHC should not return to its old indisciplined ways Tribute – UCAL Selvan… Poor quality of university VCs Why this malaise in medical education? Return to king coal for urea... West Bengal: mindless malignancy Align crops to agro climate endowments… A more liberated TN… Maximising the micro pricing … When Ratan Tata visited SRM PC’s preference for professionals Liberal imports idling indigenous capacities When nations steal growth from one another… Delhi returns to BJP The sea- saw battle continues... Making ‘my Amaravati’... to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Contrarian cousins Build close rapport with business leaders A welcome initiative by the judiciary The balancing act This scant respect for Law The star of Spencers is no more Readers' Mail Moily’s bold thrust Kinetic Karnataka Pharma – overdose of copying Welcome changes that testify to Jayalalithaa’s return to health Land reclamation from sea appears cheaper! Measuring roof tops in terms of KW/MW Dr C Rangarajan returns to Chennai The rise and fall of Annamalai University Focus on quality of power - its only around 170-180V A C Muthiah – his munificent bequeaths to science TN – agglomerate land holdings without alienating ownership Should we change the official year? Naidu will soon build a new Hyderabad Adapt Vajpayee dinner diplomacy Mu Sigma – is no more London, London Narayan Sweeter prospects for sugar When TN politicians can emulate Kerala's GM Technology at last! The ‘Jayanthi Tax.’ TELANGANA at last…BUT Tax agriculture Gay abandon in pricing Delhi is distant… TIAM turns a full cycle Gas is the way forward Delhi Chalo... Road development slows down Adharma of opposition politics Revving up the manufacturing sector Tatas moving out of urea production... The ‘Ayyo-yes’ is no more The rise and rise of KCP The Jan Dhan bonanza Eternal support for capitalisation of PS banks CII projects higher growth… Delhi is distant Where is Rajaji? S Ramanathan – a versatile musician, musicologist Odisha: spectacular win by Naveen Patnaik Wanted: a second airport for Chennai Godspeed, Chief Minister JJ Engineering seats go abegging Don’t seem to feel the pulse… Infrastructure funding – lessons learnt Preserving for the future Come elections, come advertisements... Polls and promises L&T: focus on infrastructure and more infrastructure… ONGC at KG Basin Protest masters... Shipping woes of Chennai companies Quality silica from Neyveli Fall in crude prices help in oil sector reform An informal presentation - analytical, forward locking... Things happen by accident and not by design... Editor's Notes Five star activism stalls development activity Another Indian music maestro at the UN A yen for wastage… Excel Generators provide the vital back-up Fuel for thought Discoms deserve better… The Gulf aviation boom New IT products of Ramco in the pipeline… Streamlining mandatory third party cover Lesson from Chandrababu Naidu Robber barons everywhere More Shakti to resource mobilisation... Inflation: are we emulating Argentina and Brazil? Quality education through the PPP mode CSR and CMI: promise of another Srinivasan Ramanujan... Auto components surge… Not just in-laws (and outlaws); they’ve renowned academics at the helm! The few handicaps... The power-full Hindujas TGS- The king storyteller Russi Mody – a tribute Plummeting profits of PSBs Cleaning Ganga – relocate tanneries and install electric crematoria Roaring Ro-Ro facility The why of tax incentives Fortune for Indian Airlines Banning booze... For whom the bell tolls? More Shakthi to Das’ elbow Tribute Reliance’s TV – 18 ready to launch Tamil News Channel Boy, can you beat these? A professional at the helm of IRDA... WTO Meet: resolved to meet again Demise of a media baron... Music happens Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Modi and the lady The Swadeshi Trump A think tank for Chennai GNS - 100: our first subscriber EEC at the National Media Centre Rs.1600 crore paper board plant of TNPL The nuclear option Naidu’s return augurs well for Seemandhra Remembering Indira Sivasailam... Building loyalty through the stomach Secularism and anti-Hinduism Revive development banks... SoA @ 80 IPL type auction for VCs? Tribute – Manikam Ramaswami TN-leverage strength of BHEL, NLC... The brown list of Venkitaramanan Alexa – Talking Wikipedia Tough task taking states together Wise Presidents Funding the un-funded Of course, Gujarat is vibrant A glass full of corruption Towards speedy justice Tatas moving out of urea production... A rich pool of talent not utilised…. When small is no larger beautiful.. Shaming of Tamils by Tamil farmers at Delhi Insurance companies bleeding, yet no decision on increasing FDI limit! A friendly business group EVM is tamper-proof Shale gas and its shallow future S V Raju – a ‘good’ true liberal Padma Bhushan for A Ramakrishna Parliament in paralysis... Intellectual of rare qualities Rahman at CIC He saved millions from starvation... Editor's Says Multi-faceted Venkat More tributes to GR There was flood of milk. Reason: no milk commissioner! Welcome thrust on trade in Modi’s foreign visits... No engine for this car CIPET hqrs to stay at Guindy – for the present? Convulsions in The Hindu Online not in line with brick and mortar businesses... Lalu’s envy, India’s pride Welcome focus on core competence All eyes on Sankara Nethralaya When online building permits work…. Solar, solar everywhere … Poor representation for Kerala and TN in Cabinet An inexplicable neglect When the President was rendered homeless…
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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