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Funding the un-funded IPL type auction for VCs? He continues the focus on social amelioration Bihar elections - the Rajaji formula worked When small is no larger beautiful.. GM Technology at last! The Gulf aviation boom TELANGANA at last…BUT The brown list of Venkitaramanan Naidu’s return augurs well for Seemandhra TN – agglomerate land holdings without alienating ownership The sea- saw battle continues... Roaring Ro-Ro facility Streamlining mandatory third party cover When nations steal growth from one another… Shipping woes of Chennai companies A more liberated TN… Recognition to role of NBFCs.... Limit foreign borrowings to hi-tech, export potential projects... L&T: focus on infrastructure and more infrastructure… Colour-Chem’s colourful KRVS Remembering Indira Sivasailam... Increasing non co-operation of state leaders Naidu will soon build a new Hyderabad Welcome changes that testify to Jayalalithaa’s return to health Revving up the manufacturing sector Return to king coal for urea... Rs.1600 crore paper board plant of TNPL Excel Generators provide the vital back-up Editor's Notes Readers' Mail A think tank for Chennai Fall in crude prices help in oil sector reform Mu Sigma – is no more Permanent secretariat for TN GIM Insurance companies bleeding, yet no decision on increasing FDI limit! Fuel for thought Sweeter prospects for sugar There was flood of milk. Reason: no milk commissioner! Mersal magnified TN-leverage strength of BHEL, NLC... Tax agriculture Valli, they are more marginalised Why this malaise in medical education? The nuclear option The Jan Dhan bonanza The ‘Ayyo-yes’ is no more The why of tax incentives Kinetic Karnataka More heat than light Robber barons everywhere More tributes to GR Modi storms Silicon Valley Silver Years of Madras Musings The star of Spencers is no more The balancing act CIPET hqrs to stay at Guindy – for the present? CSR and CMI: promise of another Srinivasan Ramanujan... Tihar, Puzhal not different from Parappana Agrahara New IT products of Ramco in the pipeline… Shaming of Tamils by Tamil farmers at Delhi Cleaning Ganga – relocate tanneries and install electric crematoria The few handicaps... Modi and the lady Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated A welcome initiative by the judiciary Quality education through the PPP mode A rich pool of talent not utilised…. Engineering seats go abegging Welcome thrust on trade in Modi’s foreign visits... More Shakti to resource mobilisation... China invests in India Poor quality of university VCs Revive development banks... Discoms deserve better… S Ramanathan – a versatile musician, musicologist Paytm karo... When Ratan Tata visited SRM Tribute Protest masters... Fortune 500 review Tribute – Manikam Ramaswami Adapt Vajpayee dinner diplomacy Reliance’s TV – 18 ready to launch Tamil News Channel Tatas moving out of urea production... Online not in line with brick and mortar businesses... Muffled voices for merit… Kulandai was a giant IPL - no surprise this scam TIAM turns a full cycle Wise Presidents No engine for this car When the President was rendered homeless… Air Asia India will set new benchmarks for budget travel He saved millions from starvation... The rise and fall of Annamalai University Solar thermal shines… Welcome GST Multi-faceted Venkat R Sridhar steps down as CEO of Shriram Capital Odisha: spectacular win by Naveen Patnaik A professional at the helm of IRDA... Infrastructure funding – lessons learnt Tribute – M V Murugappan A Grand Finale for SN’s MS centenary at the US… GNS - 100: our first subscriber Adharma of opposition politics Towards speedy justice Rahman at CIC Nuclear power at the nucleus Polls and promises Delhi is distant MHC should not return to its old indisciplined ways …and of a popular trade leader Airlines in India: cost and space Computation of GDP – conundrums continue When online building permits work…. Medical costs hit the roof... CRS, a jewel among managers, is no more. More Shakthi to Das’ elbow Come elections, come advertisements... Banning booze... Demise of a media baron... The power-full Hindujas S V Raju – a ‘good’ true liberal All eyes on Sankara Nethralaya A friendly business group Shale gas and its shallow future Convulsions in The Hindu Breaththrough in malaria control An inexplicable neglect Gas is the way forward Parliament in paralysis... Road development slows down How Air-India loses customs... Preserving for the future Making ‘my Amaravati’... Shanti and Sadhana through Music Building loyalty through the stomach Cement prices continue to rise… Which side are you, Montek? No mega rail project for Tamil Nadu ONGC at KG Basin Bihar – Nitish Kumar adopts the Lalu model EEC at the National Media Centre PPP mode for upgrading Corporation Hospitals F C Kohli - his concerns all embracing Delhi returns to BJP Tough task taking states together Solar, solar everywhere … For whom the MIDS bell tolls? Another Indian music maestro at the UN Intellectual of rare qualities Moily’s bold thrust Secularism and anti-Hinduism L&T- the specialty of special purpose vehicles No Maha Koottani in TN... Of course, Gujarat is vibrant West Bengal: mindless malignancy A C Muthiah – his munificent bequeaths to science Contrarian cousins Small units prefers to remain small... IAS invades NDDB... Cutting the nose to spite the face Noble nonagenarians... Welcome focus on core competence CII projects higher growth… Put expensive assets created to use... An informal presentation - analytical, forward locking... Tribute – UCAL Selvan… A proud Madrasi London, London Narayan The ‘Jayanthi Tax.’ Lesson from Chandrababu Naidu Things happen by accident and not by design... Whistle-Stop Tour of Raghuram Rajan Like Hinduism: many paths to reach God... Measuring roof tops in terms of KW/MW Vibrant Gujarat Plummeting profits of PSBs Diamond jubilee of Egmore Samskrt School The Ports’ Pasha expands into Tamil Nadu Auto components surge… Waning interest in public discussions… Alexa – Talking Wikipedia Pharma – overdose of copying Gay abandon in pricing Dr C Rangarajan returns to Chennai Scientists urged to take up farmer-oriented research Strengthen the base... The Swadeshi Trump Wanted: a second airport for Chennai Inflation: are we emulating Argentina and Brazil? When TN politicians can emulate Kerala's Should we change the official year? Godspeed, Chief Minister JJ Sweet news for TN sugar mills Land reclamation from sea appears cheaper! SoA @ 80 Don’t seem to feel the pulse… Build close rapport with business leaders Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Make standards certification mandatory... An enemy’s enemy is a friend Liberal imports idling indigenous capacities Tatas moving out of urea production... Eternal support for capitalisation of PS banks Not just in-laws (and outlaws); they’ve renowned academics at the helm! Lalu’s envy, India’s pride WTO Meet: resolved to meet again Kudos to NDTV... Fortune for Indian Airlines For whom the bell tolls? Delhi Chalo... A glass full of corruption A Grand Finale for SN’s MS centenary at the US… Editor's Says A yen for wastage… Focus on quality of power - its only around 170-180V Maximising the micro pricing … PC’s preference for professionals Why land prices zoom in TN? Music happens Padma Bhushan for A Ramakrishna This scant respect for Law Haul over the coal Align crops to agro climate endowments… Russi Mody – a tribute Where is Rajaji? Marketing expert Balagopal is no more Five star activism stalls development activity Telangana in top gear… The rise and rise of KCP TN accounts for the largest recruits by the IT sector Delhi is distant… Quality silica from Neyveli Poor representation for Kerala and TN in Cabinet Boy, can you beat these? to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines TGS- The king storyteller EVM is tamper-proof B H Kothari - a tribute Sri Lanka votes for change Where a state respects its litterateurs…
 
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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