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Focus on quality of power - its only around 170-180V Delhi is distant Strengthen the base... The brown list of Venkitaramanan Tatas moving out of urea production... Small units prefers to remain small... Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Solar, solar everywhere … L&T: focus on infrastructure and more infrastructure… Eternal support for capitalisation of PS banks Make standards certification mandatory... A think tank for Chennai Revive development banks... An inexplicable neglect to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Readers' Mail Contrarian cousins Delhi Chalo... 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Scientists urged to take up farmer-oriented research Fall in crude prices help in oil sector reform The Gulf aviation boom This scant respect for Law Pharma – overdose of copying The ‘Jayanthi Tax.’ Editor's Notes Auto components surge… Should we change the official year? Tihar, Puzhal not different from Parappana Agrahara Tough task taking states together When small is no larger beautiful.. Discoms deserve better… Welcome focus on core competence Welcome GST Nuclear power at the nucleus A C Muthiah – his munificent bequeaths to science Alexa – Talking Wikipedia Shanti and Sadhana through Music S Ramanathan – a versatile musician, musicologist TGS- The king storyteller CRS, a jewel among managers, is no more. A rich pool of talent not utilised…. A yen for wastage… Don’t seem to feel the pulse… EEC at the National Media Centre PPP mode for upgrading Corporation Hospitals Medical costs hit the roof... Which side are you, Montek? 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Road development slows down Dr C Rangarajan returns to Chennai London, London Narayan TIAM turns a full cycle Streamlining mandatory third party cover When TN politicians can emulate Kerala's Naidu will soon build a new Hyderabad A friendly business group Polls and promises Mu Sigma – is no more IPL - no surprise this scam B H Kothari - a tribute Kinetic Karnataka Silver Years of Madras Musings Moily’s bold thrust Come elections, come advertisements... Tatas moving out of urea production... Lalu’s envy, India’s pride He continues the focus on social amelioration Towards speedy justice For whom the bell tolls? The rise and rise of KCP SoA @ 80 Rs.1600 crore paper board plant of TNPL Diamond jubilee of Egmore Samskrt School Music happens Roaring Ro-Ro facility The few handicaps... Parliament in paralysis... Modi storms Silicon Valley Naidu’s return augurs well for Seemandhra China invests in India Revving up the manufacturing sector Lesson from Chandrababu Naidu A glass full of corruption GM Technology at last! Noble nonagenarians... Increasing non co-operation of state leaders Build close rapport with business leaders Funding the un-funded ONGC at KG Basin Where is Rajaji? Align crops to agro climate endowments… Marketing expert Balagopal is no more IPL type auction for VCs? Things happen by accident and not by design... Maximising the micro pricing … IAS invades NDDB... The sea- saw battle continues... Secularism and anti-Hinduism New IT products of Ramco in the pipeline… Editor's Says R Sridhar steps down as CEO of Shriram Capital Reliance’s TV – 18 ready to launch Tamil News Channel Remembering Indira Sivasailam... When nations steal growth from one another… Boy, can you beat these? Shale gas and its shallow future Like Hinduism: many paths to reach God... WTO Meet: resolved to meet again Delhi returns to BJP Online not in line with brick and mortar businesses... Five star activism stalls development activity An informal presentation - analytical, forward locking... TN – agglomerate land holdings without alienating ownership Tribute – Manikam Ramaswami The Swadeshi Trump EVM is tamper-proof Recognition to role of NBFCs.... Tribute – UCAL Selvan… When the President was rendered homeless… Kulandai was a giant Vibrant Gujarat Shaming of Tamils by Tamil farmers at Delhi Multi-faceted Venkat GNS - 100: our first subscriber Fortune for Indian Airlines Muffled voices for merit… Excel Generators provide the vital back-up The star of Spencers is no more F C Kohli - his concerns all embracing All eyes on Sankara Nethralaya Air Asia India will set new benchmarks for budget travel Odisha: spectacular win by Naveen Patnaik Shipping woes of Chennai companies An enemy’s enemy is a friend Intellectual of rare qualities Bihar – Nitish Kumar adopts the Lalu model Tribute CIPET hqrs to stay at Guindy – for the present? Computation of GDP – conundrums continue Poor quality of university VCs More tributes to GR Gas is the way forward Modi and the lady Of course, Gujarat is vibrant TELANGANA at last…BUT A proud Madrasi More heat than light
Paytm karo...

The PM’s address on demonetisation, first in Hindi and then in English, ended past 9 pm on 08 November. I was deeply impressed with paytm’s decision to flash cover jacket advertisements with Modi’s photograph in national dailies on 09 November morning. The advertisement promptly and imaginatively attempted to cash on the Prime Minister’s request for switching to cashless transactions.

The swift action taken by the client and his ad agency, which worked at such electrifying speed to book space with the dailies and design the copy and advertisement material, was electrifying! It was a significant opportunity for such e-payment companies to showcase the benefits to boost the number of cashless transactions. How wonderfully paytm cashed on this! There is as yet no widespread charge of leakage!

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