Ad Here  
EEC at the National Media Centre Music happens Making ‘my Amaravati’... Medical costs hit the roof... Auto components surge… Solar thermal shines… L&T: focus on infrastructure and more infrastructure… The why of tax incentives Of course, Gujarat is vibrant More heat than light When the President was rendered homeless… Breaththrough in malaria control Readers' Mail More tributes to GR Shale gas and its shallow future S V Raju – a ‘good’ true liberal Cutting the nose to spite the face Tax agriculture A think tank for Chennai Sri Lanka votes for change F C Kohli - his concerns all embracing Kinetic Karnataka A yen for wastage… R Sridhar steps down as CEO of Shriram Capital Fall in crude prices help in oil sector reform Come elections, come advertisements... The brown list of Venkitaramanan MHC should not return to its old indisciplined ways He continues the focus on social amelioration EVM is tamper-proof The rise and rise of KCP Focus on quality of power - its only around 170-180V The Jan Dhan bonanza Why land prices zoom in TN? Naidu’s return augurs well for Seemandhra Multi-faceted Venkat No Maha Koottani in TN... Boy, can you beat these? Adapt Vajpayee dinner diplomacy Tihar, Puzhal not different from Parappana Agrahara Recognition to role of NBFCs.... Things happen by accident and not by design... More Shakthi to Das’ elbow When TN politicians can emulate Kerala's Odisha: spectacular win by Naveen Patnaik China invests in India WTO Meet: resolved to meet again Adharma of opposition politics Shaming of Tamils by Tamil farmers at Delhi Which side are you, Montek? Increasing non co-operation of state leaders Not just in-laws (and outlaws); they’ve renowned academics at the helm! Measuring roof tops in terms of KW/MW Excel Generators provide the vital back-up The Swadeshi Trump Why this malaise in medical education? GNS - 100: our first subscriber PC’s preference for professionals Insurance companies bleeding, yet no decision on increasing FDI limit! TN – agglomerate land holdings without alienating ownership Quality education through the PPP mode Haul over the coal There was flood of milk. Reason: no milk commissioner! A proud Madrasi Revive development banks... to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Limit foreign borrowings to hi-tech, export potential projects... Editor's Says Pharma – overdose of copying Road development slows down A friendly business group Plummeting profits of PSBs Valli, they are more marginalised An enemy’s enemy is a friend Remembering Indira Sivasailam... Paytm karo... CRS, a jewel among managers, is no more. Reliance’s TV – 18 ready to launch Tamil News Channel Towards speedy justice Parliament in paralysis... Build close rapport with business leaders Whistle-Stop Tour of Raghuram Rajan Lesson from Chandrababu Naidu Editor's Notes Quality silica from Neyveli Scientists urged to take up farmer-oriented research No mega rail project for Tamil Nadu Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Protest masters... L&T- the specialty of special purpose vehicles Revving up the manufacturing sector Delhi returns to BJP London, London Narayan Cement prices continue to rise… Mu Sigma – is no more CIPET hqrs to stay at Guindy – for the present? A more liberated TN… A glass full of corruption The power-full Hindujas Robber barons everywhere Eternal support for capitalisation of PS banks Poor quality of university VCs Polls and promises S Ramanathan – a versatile musician, musicologist Fuel for thought Small units prefers to remain small... Engineering seats go abegging Solar, solar everywhere … Vibrant Gujarat A rich pool of talent not utilised…. Tatas moving out of urea production... West Bengal: mindless malignancy Welcome thrust on trade in Modi’s foreign visits... Nuclear power at the nucleus Fortune for Indian Airlines Intellectual of rare qualities IPL - no surprise this scam Dr C Rangarajan returns to Chennai Wanted: a second airport for Chennai PPP mode for upgrading Corporation Hospitals Land reclamation from sea appears cheaper! Kulandai was a giant Moily’s bold thrust The Ports’ Pasha expands into Tamil Nadu A Grand Finale for SN’s MS centenary at the US… TIAM turns a full cycle Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated The sea- saw battle continues... A professional at the helm of IRDA... SoA @ 80 Naidu will soon build a new Hyderabad Air Asia India will set new benchmarks for budget travel Welcome GST Secularism and anti-Hinduism Strengthen the base... Modi and the lady No engine for this car IAS invades NDDB... Demise of a media baron... Silver Years of Madras Musings When online building permits work…. …and of a popular trade leader Welcome changes that testify to Jayalalithaa’s return to health When Ratan Tata visited SRM Should we change the official year? The ‘Ayyo-yes’ is no more Diamond jubilee of Egmore Samskrt School Russi Mody – a tribute Infrastructure funding – lessons learnt New IT products of Ramco in the pipeline… Colour-Chem’s colourful KRVS The star of Spencers is no more The nuclear option Where a state respects its litterateurs… All eyes on Sankara Nethralaya A C Muthiah – his munificent bequeaths to science Contrarian cousins Noble nonagenarians... Rs.1600 crore paper board plant of TNPL Waning interest in public discussions… The ‘Jayanthi Tax.’ Return to king coal for urea... The rise and fall of Annamalai University Put expensive assets created to use... Liberal imports idling indigenous capacities Poor representation for Kerala and TN in Cabinet Delhi is distant Delhi is distant… Telangana in top gear… Lalu’s envy, India’s pride Roaring Ro-Ro facility Shipping woes of Chennai companies How Air-India loses customs... A Grand Finale for SN’s MS centenary at the US… Inflation: are we emulating Argentina and Brazil? Align crops to agro climate endowments… CII projects higher growth… IPL type auction for VCs? Streamlining mandatory third party cover Alexa – Talking Wikipedia An informal presentation - analytical, forward locking... When small is no larger beautiful.. Marketing expert Balagopal is no more Muffled voices for merit… B H Kothari - a tribute Delhi Chalo... Tatas moving out of urea production... TGS- The king storyteller Online not in line with brick and mortar businesses... The balancing act Another Indian music maestro at the UN Rahman at CIC Bihar – Nitish Kumar adopts the Lalu model Gay abandon in pricing Tribute ONGC at KG Basin Tough task taking states together TN-leverage strength of BHEL, NLC... Maximising the micro pricing … He saved millions from starvation... Airlines in India: cost and space Sweet news for TN sugar mills The few handicaps... Five star activism stalls development activity Cleaning Ganga – relocate tanneries and install electric crematoria This scant respect for Law Modi storms Silicon Valley Tribute – M V Murugappan Kudos to NDTV... Wise Presidents An inexplicable neglect Building loyalty through the stomach Convulsions in The Hindu For whom the MIDS bell tolls? The Gulf aviation boom Banning booze... More Shakti to resource mobilisation... Funding the un-funded When nations steal growth from one another… Preserving for the future Bihar elections - the Rajaji formula worked Sweeter prospects for sugar Gas is the way forward Make standards certification mandatory... Fortune 500 review Godspeed, Chief Minister JJ Tribute – UCAL Selvan… Where is Rajaji? Permanent secretariat for TN GIM Padma Bhushan for A Ramakrishna Mersal magnified A welcome initiative by the judiciary CSR and CMI: promise of another Srinivasan Ramanujan... Discoms deserve better… TN accounts for the largest recruits by the IT sector Like Hinduism: many paths to reach God... For whom the bell tolls? Shanti and Sadhana through Music TELANGANA at last…BUT Don’t seem to feel the pulse… Tribute – Manikam Ramaswami Welcome focus on core competence GM Technology at last! Computation of GDP – conundrums continue
Measuring roof tops in terms of KW/MW

“Roof tops should not be measured in sq.ft or sq.m. but as KW or MW of solar power they can produce. At Saint Gobain Glass India (SGGI), we have rooftops worth 10 MW. If 10-25 neighbouring companies bigger than us join in the solar power effort, we can install 200-250 MW of power.”

This is from B Santhanam, President-SGGI and Chairman-CII (SR).

Speaking at the dedication of the 25 KW solar power facility at Economist House, Santhanam suggested a four-point agenda: to harness solar power; to manufacture the panels in large scale within the country; imparting skills for this green industry and effectively utilising the massive free electricity extended to agriculture for switching to solar pump sets.

An IIT-IIM alumnus actively involved with IIT-M Research Park, B Santhanam is known to walk his talk.  A decade ago when rainwater harvesting (RWH) was mooted by Chief Minister Jayalalithaa to tide over the severe water crisis, BS swung into action and installed extensive facilities to harvest large quantum of rain water falling over the acres of roof tops at his sprawling SGGI facility at Sriperumbudur. The company did not get the quantum of water promised from the nearby Chembarambakkam Lake and thus knew the value of water. The quick installation of RWH facilities including the creation of a large pond helped the company meet a third of its water requirements from this single step.

Santhanam further expanded the concept. The availability of water and large land area acquired to meet expansion, lent for agriculture. As a trustee of the Agriculture Consultancy Management Foundation (ACMF), promoted by IE to improve agriculture productivity, he invited ACMF to develop SGGI land for vegetable cultivation, which has a ready outlet in the company’s canteen. In quick time, farming operations got stabilised to good effect. Corn, brinjal and other vegetables were raised. In this process, he also trained a number of his managers and staff in agriculture practices.  

The logic was simple: agriculture is a short-term operation and does not require permanent structures. The moment industry needs the land for manufacturing, it can be released in quick time.

I do hope as Chairman - CII, Santhanam will persuade thousands of CII members in the southern region to measure the roof tops in terms of KW/MW.


Choli Ke Peeche Kya Hai-Aur Ek Choli

In 1993, the then reigning diva, Madhuri Dixit, danced in Kalnayak to the sizzling lyric Choli ke peeche kya hai (What is behind the jacket). It aroused a sense of outrage amongst the purists while the neo-class felt that the song was innocuous; it concluded with the answer Dil (Heart). Like her Ek, dho, theen, char in Tezaab, this was a run-away hit.

 More than others, leading English newspapers the jacket idea. Leader Times of India (TOI) popularised the cover jacket advertisement. Other papers, also hungry for advertisements, followed suit. The Hindu now led by several ex-TOI managers, has also adapted this like fish to water. Last year, for a full month, The Hindu invited prospective advertisers and offered them liberal terms for volume advertising. The campaign seems to have been effective if you notice the flourish of such jacket covers in the subsequent months.

The practice seems to have turned a full circle. For decades, TOI and The Hindu featured only classified advertisements on Page 1. Then came the realisation that a newspaper should give prominence to news. Thus dailies turned to featuring topical news, global, national and regional on Page1. That was as it should be. With TOI’s Sameer Jain  re-defining the purpose of a newspaper as business and advertisements, there has been a swift change: advertisements became the be all and end all of the media world. The cover jacket became an important component of the print medium. One soon came across yet another innovation by TOI:  during the 2010 festive season of its Mumbai edition, TOI came with three jacket ads! On 28 April 2013 TOI Chennai edition came with two jacket ads. At this rate one may expect TOI to come out with a series of cover jackets and perhaps some space for news too. One can expect The Hindu and the other dailies will follow the leader.

So, Choli ke peeche aur ek choli.


Can ET become FT?

Presenting the Shriram-Sanlam awards for excellence in financial journalism, Finance Minister P Chidambaram(PC) said that he considered Financial Times of London as the best business newspaper. He pointed to the expert knowledge, analysis and a strong complement of writers, correspondents and columnists FT has  drawn globally. “Our business papers should strive to reach the standard set up by Financial Times,” he suggested.

The recipient of the Life Time Achievement Award Swaminathan Aiyar pointed to the handicaps suffered by Indian media: their heavy dependence on the advertisers that conditions objectivity and also widen the coverage, he said.

Aiyar, known for his sharp comments and global perspectives, has worked with Times of India, Eastern Economist, Financial Express and is now a Consulting Editor of Economic Times. With his experience spanning close to five decades, he is familiar with the increase in the clout of advertisers. His boss Sameer Jain, more than others, demonstrated the dispensability of the editor. Remember his showing the door for Dilip Padgaonkar when the latter attempted to assert the rights of the editor? He has also seen the same Padgaonkar returning to the paper as a Consultant Editor /Columnist on terms suggested by the boss.


Inlaws and outlaws

With the power of the advertisers, today one does not come across many critical stories of corporate shenanigans. Aiyar pertinently pointed out that the Ranbaxy story emanated in the US media and not in India.

I remember a similar yearning: at a Madras Management Association (MMA) meeting, Dr  S P Thyagarajan, then Vice Chancellor  Madras University,  made a brilliant presentation on the record of the university. Renowned educationist Dr. M Anandakrishnan, former Vice Chancellor of Anna University who presided over the meeting, was asked: when can an Indian university - academic institution gain the reputation of a Harvard or a MIT? His answer was poignant: in a system where appointments of vice chancellors were directed by political leaders and when university vice chancellors are the sons,daughters and daughters-in-law of the promoters/proprietors and most of whom are politicians or small time businessmen, how can this happen?


MSP, the Association Man...

For over four decades M S Parthasarathy (MSP) was the voice of small scale enterprises. Establishing close rapport with policy makers, MSP forcefully represented the needs of the small sector, that was for long much touted for its priority status. With the benign patronage and lead of R Venkataraman in the 1950s and 1960s Tamil Nadu emerged the leader in the development of the small scale industry.  MSP was essentially an association man.  He revelled in his advocacy of the sector through hectic lobbying. He headed the Industrial Estate Manufactures Association, Guindy, the Tamil Nadu Small and Tiny Industries Association at the state level and the Federation of Association of Small Industries of India at the national level. His services were sought and liberally utilised by the state and national level policy makers. When his term as president ended at FASII, he formed new associations like the Small Industries Business Entrepreneurs Association and the National Confederation of Small Industries. He continued his links with policy makers.

On the liberalised era much of the sheen of the small industry enjoying priority status had vanished. Banks and financial institutions quietly withdrew the priority status in terms of lower rate of interest and other subsidies. For its part the small sector also failed to graduate into the medium sector; it opted to multiply the number of units and retain its status as small-scale unit to enjoy the exemption limits. These again lost their value when the country opted for a market economy doing away with reservation for the small sector.

MSP would be remembered for the passion and the fervour, with which he promoted the cause of the small sector. Today the situation has changed so drastically that industry associations seem to have lost much of their importance.

Author :
Reported On :
Sector :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236