Ad Here  
Marketing expert Balagopal is no more Airlines in India: cost and space Fortune for Indian Airlines Solar, solar everywhere … A rich pool of talent not utilised…. More tributes to GR Tatas moving out of urea production... China invests in India The ‘Jayanthi Tax.’ Tribute – UCAL Selvan… The nuclear option A Grand Finale for SN’s MS centenary at the US… Tribute – M V Murugappan More Shakti to resource mobilisation... Fuel for thought More Shakthi to Das’ elbow An informal presentation - analytical, forward locking... ONGC at KG Basin Convulsions in The Hindu The ‘Ayyo-yes’ is no more The Swadeshi Trump Secularism and anti-Hinduism Colour-Chem’s colourful KRVS Solar thermal shines… For whom the MIDS bell tolls? Naidu will soon build a new Hyderabad Another Indian music maestro at the UN Where is Rajaji? Engineering seats go abegging Fortune 500 review Gas is the way forward Maximising the micro pricing … Strengthen the base... A Grand Finale for SN’s MS centenary at the US… A yen for wastage… Reliance’s TV – 18 ready to launch Tamil News Channel Welcome focus on core competence Naidu’s return augurs well for Seemandhra When Ratan Tata visited SRM Delhi is distant… A proud Madrasi Alexa – Talking Wikipedia An enemy’s enemy is a friend Come elections, come advertisements... Quality silica from Neyveli Intellectual of rare qualities Towards speedy justice Road development slows down Medical costs hit the roof... S Ramanathan – a versatile musician, musicologist Mersal magnified Cement prices continue to rise… Where a state respects its litterateurs… A C Muthiah – his munificent bequeaths to science Silver Years of Madras Musings to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Inflation: are we emulating Argentina and Brazil? A welcome initiative by the judiciary Revving up the manufacturing sector Welcome changes that testify to Jayalalithaa’s return to health This scant respect for Law Odisha: spectacular win by Naveen Patnaik Gay abandon in pricing The Jan Dhan bonanza The rise and rise of KCP Discoms deserve better… Recognition to role of NBFCs.... Delhi is distant Modi and the lady Protest masters... Remembering Indira Sivasailam... SoA @ 80 Robber barons everywhere TN – agglomerate land holdings without alienating ownership Whistle-Stop Tour of Raghuram Rajan B H Kothari - a tribute He saved millions from starvation... Godspeed, Chief Minister JJ Shaming of Tamils by Tamil farmers at Delhi Dr C Rangarajan returns to Chennai A more liberated TN… All eyes on Sankara Nethralaya Vibrant Gujarat Music happens Tough task taking states together The brown list of Venkitaramanan Haul over the coal Welcome GST CRS, a jewel among managers, is no more. Infrastructure funding – lessons learnt Sweet news for TN sugar mills TN accounts for the largest recruits by the IT sector Cleaning Ganga – relocate tanneries and install electric crematoria Bihar – Nitish Kumar adopts the Lalu model Shanti and Sadhana through Music Increasing non co-operation of state leaders R Sridhar steps down as CEO of Shriram Capital Tax agriculture Delhi Chalo... When the President was rendered homeless… Lalu’s envy, India’s pride Insurance companies bleeding, yet no decision on increasing FDI limit! Rahman at CIC Contrarian cousins Kudos to NDTV... Delhi returns to BJP A glass full of corruption CII projects higher growth… Roaring Ro-Ro facility Telangana in top gear… Readers' Mail Building loyalty through the stomach Tribute – Manikam Ramaswami Breaththrough in malaria control A professional at the helm of IRDA... A think tank for Chennai Parliament in paralysis... No mega rail project for Tamil Nadu Cutting the nose to spite the face GNS - 100: our first subscriber When TN politicians can emulate Kerala's L&T- the specialty of special purpose vehicles Quality education through the PPP mode He continues the focus on social amelioration Should we change the official year? WTO Meet: resolved to meet again Align crops to agro climate endowments… Build close rapport with business leaders Why land prices zoom in TN? Air Asia India will set new benchmarks for budget travel Kulandai was a giant The star of Spencers is no more Land reclamation from sea appears cheaper! Streamlining mandatory third party cover When small is no larger beautiful.. Liberal imports idling indigenous capacities Like Hinduism: many paths to reach God... Adharma of opposition politics Wanted: a second airport for Chennai EVM is tamper-proof Russi Mody – a tribute The sea- saw battle continues... Things happen by accident and not by design... Plummeting profits of PSBs Measuring roof tops in terms of KW/MW Mu Sigma – is no more For whom the bell tolls? No engine for this car Multi-faceted Venkat Noble nonagenarians... Rs.1600 crore paper board plant of TNPL An inexplicable neglect Which side are you, Montek? IPL type auction for VCs? London, London Narayan Limit foreign borrowings to hi-tech, export potential projects... Shale gas and its shallow future Eternal support for capitalisation of PS banks More heat than light Demise of a media baron... Waning interest in public discussions… Scientists urged to take up farmer-oriented research Computation of GDP – conundrums continue Why this malaise in medical education? When online building permits work…. No Maha Koottani in TN... Don’t seem to feel the pulse… Sweeter prospects for sugar Of course, Gujarat is vibrant Permanent secretariat for TN GIM CIPET hqrs to stay at Guindy – for the present? Kinetic Karnataka When nations steal growth from one another… Sri Lanka votes for change The rise and fall of Annamalai University The Gulf aviation boom Modi storms Silicon Valley Make standards certification mandatory... …and of a popular trade leader TGS- The king storyteller Five star activism stalls development activity F C Kohli - his concerns all embracing MHC should not return to its old indisciplined ways Making ‘my Amaravati’... Polls and promises Excel Generators provide the vital back-up A friendly business group Diamond jubilee of Egmore Samskrt School Tihar, Puzhal not different from Parappana Agrahara TIAM turns a full cycle Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Bihar elections - the Rajaji formula worked How Air-India loses customs... Banning booze... Shipping woes of Chennai companies Put expensive assets created to use... Return to king coal for urea... IPL - no surprise this scam TELANGANA at last…BUT Moily’s bold thrust PC’s preference for professionals Funding the un-funded Adapt Vajpayee dinner diplomacy S V Raju – a ‘good’ true liberal Editor's Says PPP mode for upgrading Corporation Hospitals The Ports’ Pasha expands into Tamil Nadu Not just in-laws (and outlaws); they’ve renowned academics at the helm! Poor quality of university VCs The why of tax incentives The power-full Hindujas Paytm karo... L&T: focus on infrastructure and more infrastructure… Wise Presidents Fall in crude prices help in oil sector reform Poor representation for Kerala and TN in Cabinet There was flood of milk. Reason: no milk commissioner! Muffled voices for merit… Tribute Auto components surge… Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated Padma Bhushan for A Ramakrishna Lesson from Chandrababu Naidu The balancing act Tatas moving out of urea production... Valli, they are more marginalised Editor's Notes West Bengal: mindless malignancy Pharma – overdose of copying Nuclear power at the nucleus New IT products of Ramco in the pipeline… Preserving for the future Small units prefers to remain small... Welcome thrust on trade in Modi’s foreign visits... GM Technology at last! The few handicaps... CSR and CMI: promise of another Srinivasan Ramanujan... Boy, can you beat these? IAS invades NDDB... EEC at the National Media Centre Focus on quality of power - its only around 170-180V Revive development banks... TN-leverage strength of BHEL, NLC... Online not in line with brick and mortar businesses...
Maximising the micro pricing …

According to Khaja Muzaffarullah, National Sales Head, Micromax sells about 3 million handsets a month - a third of these smart phones. He expects sales to reach around Rs 11,000 crore next year.

    With the changing tastes of the consumer, with increasing apps and decreasing differentiation, the huge price advantage of Micromax will help maintain its spectacular growth in sales, said Muzaffarullah.

    Micromax Informatics recently opened its office in Chennai. The leading smart phone manufacturer estimates to garner a revenue of over Rs 6000 crore this year. Madhu Radhakrishnan, heading the Chennai office, is enthusiastic about revenue growing over 40 per cent in the next financial year. The launch of the office was attended by a cross section of dealers including Poorvika and Univercell.


Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236