Ad Here  
Polls and promises Breaththrough in malaria control More Shakthi to Das’ elbow Air Asia India will set new benchmarks for budget travel Where is Rajaji? For whom the MIDS bell tolls? Infrastructure funding – lessons learnt Russi Mody – a tribute Towards speedy justice Plummeting profits of PSBs EVM is tamper-proof Contrarian cousins Return to king coal for urea... A professional at the helm of IRDA... Align crops to agro climate endowments… When small is no larger beautiful.. For whom the bell tolls? The brown list of Venkitaramanan Funding the un-funded Medical costs hit the roof... A yen for wastage… L&T- the specialty of special purpose vehicles The power-full Hindujas When the President was rendered homeless… An enemy’s enemy is a friend …and of a popular trade leader The nuclear option Bihar – Nitish Kumar adopts the Lalu model Tatas moving out of urea production... Mersal magnified Odisha: spectacular win by Naveen Patnaik The Swadeshi Trump R Sridhar steps down as CEO of Shriram Capital More Shakti to resource mobilisation... Editor's Notes Welcome focus on core competence Fall in crude prices help in oil sector reform CIPET hqrs to stay at Guindy – for the present? Roaring Ro-Ro facility Cement prices continue to rise… Insurance companies bleeding, yet no decision on increasing FDI limit! How Air-India loses customs... The rise and fall of Annamalai University Delhi is distant… An inexplicable neglect Silver Years of Madras Musings Noble nonagenarians... When online building permits work…. Road development slows down When Ratan Tata visited SRM Land reclamation from sea appears cheaper! Naidu will soon build a new Hyderabad Shale gas and its shallow future Gas is the way forward Convulsions in The Hindu Tribute – M V Murugappan Alexa – Talking Wikipedia Fuel for thought Focus on quality of power - its only around 170-180V B H Kothari - a tribute Reliance’s TV – 18 ready to launch Tamil News Channel Discoms deserve better… Naidu’s return augurs well for Seemandhra WTO Meet: resolved to meet again Welcome changes that testify to Jayalalithaa’s return to health The Gulf aviation boom He saved millions from starvation... CRS, a jewel among managers, is no more. A more liberated TN… Pharma – overdose of copying Bihar elections - the Rajaji formula worked Poor representation for Kerala and TN in Cabinet Music happens Paytm karo... More tributes to GR An informal presentation - analytical, forward locking... Don’t seem to feel the pulse… IPL - no surprise this scam Should we change the official year? Like Hinduism: many paths to reach God... Tough task taking states together CSR and CMI: promise of another Srinivasan Ramanujan... Wise Presidents Maximising the micro pricing … MHC should not return to its old indisciplined ways There was flood of milk. Reason: no milk commissioner! Secularism and anti-Hinduism Robber barons everywhere Parliament in paralysis... Welcome GST The sea- saw battle continues... Lalu’s envy, India’s pride Engineering seats go abegging A welcome initiative by the judiciary Demise of a media baron... Editor's Says Sri Lanka votes for change Things happen by accident and not by design... Cutting the nose to spite the face The star of Spencers is no more Varuna (rain) in 2015; Vaayu (air) in 2016. Chennai devastated PPP mode for upgrading Corporation Hospitals PC’s preference for professionals F C Kohli - his concerns all embracing Remembering Indira Sivasailam... Waning interest in public discussions… ONGC at KG Basin Moily’s bold thrust Rs.1600 crore paper board plant of TNPL Inflation: are we emulating Argentina and Brazil? CII projects higher growth… London, London Narayan A proud Madrasi L&T: focus on infrastructure and more infrastructure… Excel Generators provide the vital back-up The few handicaps... Shanti and Sadhana through Music Mu Sigma – is no more Strengthen the base... Measuring roof tops in terms of KW/MW China invests in India Building loyalty through the stomach SoA @ 80 Small units prefers to remain small... Increasing non co-operation of state leaders The Ports’ Pasha expands into Tamil Nadu Streamlining mandatory third party cover When TN politicians can emulate Kerala's Revving up the manufacturing sector EEC at the National Media Centre Build close rapport with business leaders S V Raju – a ‘good’ true liberal All eyes on Sankara Nethralaya Multi-faceted Venkat Delhi Chalo... Telangana in top gear… More heat than light This scant respect for Law Padma Bhushan for A Ramakrishna Five star activism stalls development activity Where a state respects its litterateurs… A Grand Finale for SN’s MS centenary at the US… Of course, Gujarat is vibrant Auto components surge… Preserving for the future Shaming of Tamils by Tamil farmers at Delhi Shipping woes of Chennai companies Adapt Vajpayee dinner diplomacy A think tank for Chennai Limit foreign borrowings to hi-tech, export potential projects... Not just in-laws (and outlaws); they’ve renowned academics at the helm! No mega rail project for Tamil Nadu Whistle-Stop Tour of Raghuram Rajan Delhi is distant GNS - 100: our first subscriber Tribute A C Muthiah – his munificent bequeaths to science Revive development banks... The ‘Ayyo-yes’ is no more Kudos to NDTV... TIAM turns a full cycle When nations steal growth from one another… Valli, they are more marginalised Fortune 500 review Airlines in India: cost and space Delhi returns to BJP The Jan Dhan bonanza Liberal imports idling indigenous capacities Why this malaise in medical education? Banning booze... A rich pool of talent not utilised…. Vibrant Gujarat IPL type auction for VCs? IAS invades NDDB... Cleaning Ganga – relocate tanneries and install electric crematoria Tribute – Manikam Ramaswami TN – agglomerate land holdings without alienating ownership Which side are you, Montek? Tax agriculture Permanent secretariat for TN GIM Readers' Mail TELANGANA at last…BUT Poor quality of university VCs The ‘Jayanthi Tax.’ Modi and the lady Protest masters... S Ramanathan – a versatile musician, musicologist Recognition to role of NBFCs.... Why land prices zoom in TN? Godspeed, Chief Minister JJ TGS- The king storyteller Sweeter prospects for sugar Tatas moving out of urea production... Put expensive assets created to use... Adharma of opposition politics Solar thermal shines… Come elections, come advertisements... Modi storms Silicon Valley A friendly business group Quality education through the PPP mode New IT products of Ramco in the pipeline… Making ‘my Amaravati’... Make standards certification mandatory... Muffled voices for merit… Tihar, Puzhal not different from Parappana Agrahara Fortune for Indian Airlines Marketing expert Balagopal is no more Computation of GDP – conundrums continue West Bengal: mindless malignancy Kinetic Karnataka Wanted: a second airport for Chennai Haul over the coal to the lack of interest on the part of these to focus on original research. This despite the much lower costs of such research in India. The industry which thrived on the protection of a closed economy and the advantage of a vast domestic market, has failed to organise its evolution on healthy lines Intellectual of rare qualities A glass full of corruption The balancing act Dr C Rangarajan returns to Chennai Solar, solar everywhere … Tribute – UCAL Selvan… A Grand Finale for SN’s MS centenary at the US… Quality silica from Neyveli Kulandai was a giant Diamond jubilee of Egmore Samskrt School Rahman at CIC The why of tax incentives Another Indian music maestro at the UN He continues the focus on social amelioration Nuclear power at the nucleus Chennai and Kolkata miss opportunity to grow as Delhi and Mumbai Online not in line with brick and mortar businesses... No engine for this car The rise and rise of KCP Lesson from Chandrababu Naidu TN accounts for the largest recruits by the IT sector Sweet news for TN sugar mills Welcome thrust on trade in Modi’s foreign visits... Gay abandon in pricing Scientists urged to take up farmer-oriented research Eternal support for capitalisation of PS banks Boy, can you beat these? Colour-Chem’s colourful KRVS GM Technology at last! TN-leverage strength of BHEL, NLC... No Maha Koottani in TN...
Air Asia India will set new benchmarks for budget travel

In quick time the budget airline Air Asia India has launched its services from Bengaluru. The first flight from Bengaluru to Goa was flown on 12 June. The gleaming new A320 flight was flown to its full capacity of 180. On 19 June, flights to Chennai were introduced. The next sector, of Bengaluru-Kochi, is slated to begin next month.

    Air Asia has earned a reputation for offering low airfares. Based in Kuala Lumpur, this budget airline offers services to countries in the ASEAN and other Asian cities. Services to India have become quite popular for their efficiency and low cost.  Other budget airlines look at this new entrant to the Indian skies after a long time with trepidation.  Mittu Chandilya, CEO, points to the cheap promotional fares that attracted huge custom from first time flyers. The company sold 10 per cent of tickets for the first flight at Rs 5 per ticket (excluding taxes), 40 per cent of tickets at just Rs 990, and the balance at Rs 1900 per ticket.  Remember Air Deccan doing such a promotion that compelled the other airlines to follow suit? In fact, such an approach brought about a revolution in air travel, permitting large new class of travellers to take to air travel and to a huge increase in the number of air travellers. Sadly,

recent years witnessed a reversal of this trend with airfares hitting the roof. The immediate impact of the entry of Air Asia India is to compel other airlines also to lower their fares.

Air Asia India will operate with Bengaluru as the hub

The high rate of taxes on aviation turbine fuel (29 per cent in Karnataka) and airport charges has been deterrents to a rapid growth in air travel. If the Centre and the state governments address this issue, air travel can witness the type of spectacular growth it recorded a decade ago when Air Deccan revolutionised air travel.

Author :
Reported On :
Sector :
Shoulder :
IE, the business magazine from south was launched in 1968 and pioneered business journalism in south. Through the 45 years IE has been focusing on well-presented and well-researched articles. When giants in the industry stumbled to keep pace with the digital revolution, IE stayed affixed embracing technology.
Read more
Economist Communications Ltd is committed to ensuring that your privacy is protected.
Read more
You agree that your use of this Website and the purchase of the magazine will be governed by these terms and conditions.
Read more
S-15, Industrial Estate,
Chennai - 600 032.
PHONE: +91 44 22501236